Mobile marketing is the way of the future. Mobile has become core to the digital marketing ecosystem – as a communications channel, support and service mechanism, purchasing tool and more.
While developing a mobile marketing campaign, Sharptech helps you evaluate multiple channels, while keeping your messaging consistent across channels. The easiest channel to start with is short message service (SMS) and its souped-up companion, multimedia message service (MMS). Outside of SMS messages, a mobile marketing company in dubai has also begun to incorporate newer technologies, like QR codes, Apps, location based services, push notifications and mobile marketing services.
Top 5 Mobile Marketing Tools for Businesses
Mobile Ad Networks: Mobile ad networks sell ads that can run on apps or on the mobile versions of websites. Some popular ones include 4info, Airpush, Chartboost, Unityads, Tapjoy, iAd, Flurry, Mobilecore etc.
Local Mobile: Local Mobile includes GPS, geospatial and Location-based Services (LBS). Some well-known technologies include deCarta, Factual, Retailigence, LocAid, Beintoo etc.
Measurement/Analytics: These are tools that help you measure, manage and analyze your marketing performance in order to increase and improve your ROI. The best ones include google analytics, mixpanel, Flurry, webtrends, upsight etc.
SMS: Short message services, also most commonly known as “text messages” are sent through mobile devices and can consist of 160 characters. The following companies focus primarily on SMS: Slicktext, Tatango, CallFire, Sumotext etc.
Social Media Channels: Facebook, Twitter, Instagram, Pinterest, Google +, Linkedin, Tumblr, WhatsApp are great channels for engagement.
Advantages of Mobile Marketing for Businesses
There are a few important reasons why mobile marketing is more advantageous than just online marketing. What is most important is choosing the right strategy from the start.
- Cost efficiency. Have a limited budget for marketing? The good news is that you don’t have to spend hundreds of thousands of dollars to reach your customers via their mobile phones. Mobile first is one of the most affordable ways to advertise your products or service, build a brand name and boost loyalty.
- Efficacy. There is a higher efficacy as mobile marketing such as sending SMSes is very effective because over 90 percent of mobile phone owners read almost every SMS they receive as opposed to e-mailers.
- Reach the targeted audience. Mobile marketing is one of the most effective marketing strategies as you can set exact parameters to define your audience. Mobile marketing thus enables you to reach more potential buyers at a considerably lower cost than other marketing methods such as TV or radio ads, billboards, etc.
- Immediate effect. Mobile marketing usually yields immediate results. Most people don’t only have their mobile phone always with them but they also have the tendency to read their messages as soon as they receive them.
- Establish a relationship with your customers in the long term. The ability to be able to reach your customers at any time and at any place allows you to build a relationship in the long term. By informing them about special deals, sales, new product arrivals, etc., you will make them feel special and appreciated. And a customer who feels they are receiving a special treatment from your company is more likely to respond to your marketing campaigns.
Mobile Marketing Services provided by Sharptech
Sharptech is fully dedicated to learning about and understanding your business. We ensure our marketing strategy is built with the sole focus of solving the problems your business faces. Each campaign is built with your needs in mind to solve your problems.
Mobile App Marketing: We use proven and innovative tactics to optimize your iPhone and Android apps for App Store search algorithms to boost organic downloads. We help you to improve your app name, keyword creation and optimization, app localization, app and icon design, content and descriptions, app marketing, video marketing on YouTube, screenshot optimization, app landing pages, app reviews and ratings, promotions etc.
Mobile Ecommerce: There is no one-size-fits-all strategy in e-commerce. No one "tried-and-tested" strategy is better than the other. We work in tandem to choose the best ecommerce platform for your business.
Mobile Responsive Website: Mobile responsiveness deals with how fast your site speeds up, how strong is your SEO, keywords etc. We focus on analyzing and optimizing your website from various points of view including an SEO perspective, a usability perspective, and a content perspective.
SMS Marketing: We offer bulk SMS services in various languages at affordable rates.
Location Based Marketing: At Sharptech we provide an advanced location-based intelligence platform that helps our clients use the large amount of mobile data available in the market to customize their products and services as per customer needs. We have a good regional and global presence.
Social Media Marketing: Social Media Marketing (Social Media Optimization, SMO) focuses on utilizing various social media networks as communication and advertising platforms to reach a wider audience of Internet users. We offer businesses the ability to create a presence in social media through the expertise of our trained and seasoned social media marketing team. At Sharptech, we can assist you with the right social media strategy, choosing the relevant platforms, account creation and management, blogging and articles and press releases.
