Social media has been developing exponentially and has influenced the way of advertising and marketing in a primary manner. With the assistance of social media, it has grown easier to connect to the consumers, nearly in a one-to-one point communique. According to the statistics, nearly 90.47% of people in Malaysia use social media, because of this you can reach these people through the media they use. Advertising on social media is simply as powerful or maybe more powerful than the conventional technique. Within the traditional approach, it would make the effort for a product to be visible on the alternative end but because of the widespread use of social media, the advertising time becomes shorter. With exclusive equipment and services supplied, it is less difficult to maintain an eye fixed on the engagement rates, which makes it less difficult to determine which product appeals to the patron and which does not.