There are multiple ways to form a target audience which is correct for your product. The life blood of any company is generating many prospects, partners and customers that are hungry for interaction. The method is to produce a lead generation list.
For starters one can Include friends, family and old customers – essentially everyone you know or speak to that you can approach. This is ok in the beginning, but has a limited shelf life and will not drive everyone you know to purchase.
Compare this to targeted traffic to your company, those who’ve found your website on Google, Yahoo, Bing etc. That’s a Hot lead. They want what you offer because they looked for you and found you.
A lead is a person who has indicated interest in your company’s product or service in some way, shape, or form. Targeting that lead is a more sure-fire way of getting in more business.
The simplest way of attracting leads on your website is as follows:
A visitor has discovered your business through one of your marketing channels, whether that’s your website, blog, or social media page. On any of these channels, you’ll need to have a Call-to-Action (CTA). A CTA is an image, button, or message that calls website visitors to take some sort of action. This action is to navigate to a Landing Page. A landing page is a web page a visitor lands on for a distinct purpose. One of its most frequent uses is to capture leads through Forms. Forms are typically hosted on landing pages, although they can technically be embedded anywhere on your site. They consist of a series of fields (like in our example above) that collect information in exchange for an Offer: An offer is the content or something of value that’s being “offered” on the landing page. The offer must have enough value to a visitor to merit providing their personal information in exchange for access to it.
If you’re intrigued in furthering your knowledge and value in your chosen field you will need to educate yourself on a continual basis on online marketing, lead generation, traffic generation, search engine optimization, web site design and implementation. The quicker you’re hands on, the faster your on-line presence will become effectual. The authority level of your Internet presence can be judged in part by your age online, among several other factors like back links, web site design, search engine optimization, content relevancy and usefulness.
Word Count: 415