Social media has been growing rapidly and has influenced the way of marketing in a major way. With the help of social media, it has become easier to connect with the consumers, almost in a one-to-one point communication. According to the statistics, almost 88% of people in Dubai use social media, which means you can reach these people through the media they use. Advertising on social media is just as effective as or even more effective than the traditional approach. In the traditional approach, it might take some time for a product to be seen on the other end but due to the widespread use of social media the advertising time becomes shorter. With different tools and services provided, it's easier to keep an eye on the engagement rates, which makes it easier to decide which product appeals to the customer and which does not.